Online search is where most consumers will start their journey when looking for a product or service like yours. Which is why it is important to make sure your website and online marketing is search savvy to grab a chunk of this online market.
But why should you bother? Well business online is booming, and according to research it’s going to get even bigger:
Researching products and services is the second most popular online activity among Brits.
32.5 million Brits are expected to make online purchases by 2014.
Making sure you are on the radar of potential customers and appearing in prominent search positions is essential to survival online.
Benefits of SEO
Whilst search engine optimisation (SEO) helps you achieve high search engine rankings, it also brings many other benefits. Here are just a few:
Targeted and relevant leads
Rather than coming across your web site by chance, SEO creates demand-driven traffic more likely to find your content relevant to their search queries and convert into customers.
Uniqueness and authority
Creating original content allows you to show off your thoughts, opinions and expert knowledge in a way that no one else does, acting as a very attractive source of link bait and establishing you as an authority in your field.
Visibility and credibility
Ranking on the first or second page of search engine results demonstrates to consumers you are a credible brand or company. SEO provides an inexpensive way of being visible on the first page for competitive search queries that you would otherwise pay a high price for in paid-search.
A quality driven and accessible website
Optimising a new or existing website for search calls for a focus on web best practice as search engine crawlers are developing ever more sophisticated ways to spot coding errors.
Cost effective customer acquisition
In comparison to paid-search, SEO is a cost effective means of acquiring new business as there is no cost for being indexed in the search engines. SEO costs are also more or less fixed from the time of implementation, whereas paid-search can vary on a regular basis and is dependent on click volume.
Findability
Search engines are clever mechanisms for enabling searchers to find relevant web pages even with the smallest amount of information used in a search query.
Search Marketing Strategies
Implementing a search marketing strategy is key to your website achieving prominence in search results. Each of our search marketing strategies is carefully designed to help you do just that by understanding and reaching your target consumers at each point of their online customer journey.
They are designed to appeal to Google’s desire for quality and authority in how you reach and build online networks, using only ethical SEO techniques.
Our approach to organic search is:
- Research into your market, your consumers, your competitors and keywords.
- Optimisation of your website content, coding and conversion techniques.
- Discovering what your target consumers want to read, watch, blog about etc.
- Creation of keyword rich authoritative content, blogs, tweets, guides, videos etc.
- Nurturing relationships with online influencers and social media networks.
- Integrating with offline marketing and paid search activity (ppc).
- Monitoring and updating on a regular basis to ensure effectiveness.
Contact us today for help with your SEO strategy or just for an informal chat to find out how search marketing can benefit your business.
More about SEO:
The benefits of SEO – it’s not just about ranking.
What kind of sites does Google like – how to build a quality site.
Who is using the web and why – some useful stats and facts about internet usage.
Click here must die – harsh but fair, find out why this phrase must disappear from your web copy.
