Every morning my email inbox has about 30 new bits of junk to delete. This morning I kept one and opened it because of the headline. it read “New Beers… read more →
Nicola and I were doing a bit of market research for a client the other day, talking to event managers about their process for choosing suppliers. One comment we heard… read more →
Google Adwords now allows you to adjust bids on a location-by-location basis. This is great because for most advertisers, not all prospects are equal. A lead in a very affluent… read more →
Here are my five key PPC activities that anyone who runs adwords should remember to carry out regularly. (does this count as an infographic?) Keep a copy of this list… read more →
In business it would be nice and easy if we all had a predictable and regular flow of customers. However, in all businesses there is seasonality to contend with. Understanding… read more →
Tweeter, Facebook, Linkedin, Google Plus, YouTube, Blogs, Newsgroups… and that is just for starters. Have you seen this video? Sure you have and so have more than 6million brits in… read more →
The web is a powerful tool for direct marketing, but it isn’t a magic wand. The web generally makes things quicker and easier, but not necessarily better. An badly written… read more →
When advertising online with Google’s Adwords system you will want to find ways to lower the amount you have to pay to get your advert seen. A key factor in… read more →
The best time to send an email newsletter depends on a number of things. Firstly it depends on whether you are sending to consumers or businesses. If you are sending… read more →
So you want an online shop, but which technology to choose. Well there is no ‘right answer’ applicable to all, so you need to know what questions to ask of… read more →
