Blog Articles
-
Google says 60% of smartphone users click on ads once a week
In conversation with a Google representative today I was told that 60% of smartphone users click on ads on their phones at least once a week. The implications for adding smartphone advertising to your rosta of advertising locations will seem, for most of us inescapeably clear. However, it is clearly just as important to consider…
-
Embedding Youtube videos in tinymce
NOTICE– TECHNICAL JARGON ALERT Tinymce is the wysiwyg editor of choice on millions of websites. It comes as standard in the Drupal CMS and is often used in bespoke content management systems. However, when you try to embed a youtube video, Tinymce strips the code and stops the youtube videos from displaying. The youtube code…
-
Definition of Entrepreneur
I saw this definition the other day. “Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.” When you start a business from scratch you have no resources, so anyone who starts a business is effectively on the track to being an Entrepreneur. The difference is that once the business is up and…
-
Choosing a Domain Name
Rule 1 – Write it down. Many years ago we were choosing good names for a new teacher’s newsletter. We came up with “schools express”, everyone liked it and I went and bought the domain name without writing it down on a bit of paper first. Big mistake! www.schoolsexpress.co.uk could as easily be interpreted as…
-
B2B versus B2C Marketing
The web is a powerful tool for direct marketing, but it isn’t a magic wand. The web generally makes things quicker and easier, but not necessarily better. An badly written marketing email will fail regardless of how easy it is to create and how cheap it is to send out By contrast, intelligent use of…
-
Building a calculator
I have enjoyed building a “solar panel calculator” this week. The client wanted a tool that allows visitors to their website to enter their postcode, be presented with a map of their house, click the four corners of the roof and be given back an estimate of how much money they could make from solar…
-
Testing a theory
One of the many ways that Google et al define the quality of a page is by looking at how long people spend visiting that page. Crudely, a longer visit indicates that the information the visitor wants has been found. This is nothing new, but what is new is that the relative importance of ‘time…
-
Understanding Adwords Quality Score
When advertising online with Google’s Adwords system you will want to find ways to lower the amount you have to pay to get your advert seen. A key factor in this is the ‘Quality Score’. The Quality Score is assigned to each keyword within an ad group. According to Google themselves, “a high Quality Score…
-
Getting a new logo designed
As part of a web design project we are often asked to include a new logo design as part of the package. An important part of the logo design is briefing the designer in order to produce something that captures the company’s values, conveys a particular message, resonates with its intended audience and works well…
-
How does renaming a website affect visitor numbers
We have recently had direct experience of this when we were asked to rename a client’s website domain name at the end of June 2011. As expected, for the first few weeks, the total volume of visits dropped through the floor, but as we took all the usual steps to ensure as many in links…
Search the blog for more articles