Search Engine Optimisation Packages
Our flexible SEO packages offer clients a cost-effective means of reaching customers on-line.
How we create our SEO strategies.
Step 1: Getting to know you.
Before creating your SEO strategy we make sure we understand your business, your target customers and your overall on-line marketing objectives.
Step 2: Research and Analysis
Following this meeting, we start a period of research and analysis to find information that is essential to building an effective SEO strategy. This includes:
Reviewing your competition.
Analysing which keywords will perform best for you.
Analysing your current website for search engine performance.
Step 3: SEO Strategy Development
Following analysis we prepare and implement an SEO strategy to improve your search engine ranking and increase targeted traffic to your website.
This strategy focuses on 3 important elements.
1. Link Building
Link building is one of the most important parts of SEO. Getting links from respected and relevant websites are crucial to improving your PageRank and gaining a higher position in the search engine listings.
Our SEO programme will look at identifying and building quality link partners from various sources.
2. On-page optimisation
We will identify how your website can be better optimised by focusing on both content and technical aspects that are affecting your search engine ranking.
This includes compliancy with current web coding standards, accessibility
issues and other elements such as site maps, page titles, headings, and
website copywriting for SEO.
3. On-site Development
We identify additional and appropriate on-line functionality and features
that will enhance your site and provide greater SEO opportunities. Examples
of such features include Blogs, Forums and RSS feeds
Step 4 Regular SEO review
Each month we review and report on SEO activity including an analysis of changes to your search engine positioning for keywords and phrases and changes to visitor numbers.