Search Engine Optimisation : SEO
Search engine optimisation (SEO) is all about getting your website to rank as highly as possible in search engines and directories to make it easier for potential customers to find you when conducting Internet searches.
SEO is a continuous process requiring regular development so that your site remains at the top of search engine listings:
- SEO gives increased targeted visitor numbers
- SEO helps you reach new customers
- SEO generates new business opportunities
- SEO is a cost effective means of promotion
- SEO delivers a great return on investment
At Brown Bear Media, our approach to achieving successful SEO is simple.
Website Review
We review and analyse your website to remove any problems that will stop the search engines from seeing your content.
We highlight any potential problems with your current website and suggest solutions where necessary.
We review your website on a regular basis to make sure it remains search engine friendly.
Identify Keywords and Phrases
We conduct a keyword effectiveness analysis to discover words and phrases people use to search for services and products like yours online.
Using this data, we build your SEO strategy using the keywords and phrases that will return the best search engine results for your business.
Develop High Quality Content
We’ll review existing content and advise on rewriting for optimum search engine friendliness.
We work with you to revise or develop content that is search engine optimised for keywords and phrases.
Build Quality Links
Each month we get other websites to link to your site, using agreed keywords and phrases. We aim to generate lots of links from quality sites that are respected resources. This is a key element of SEO and greatly improves your rankings. Many people know how to increase hits, but for most sites there is an issue of quality of visitor too. We work with you to identify and reach the right target markets.
Report on Progress
We provide a monthly report on work undertaken, progress made and any SEO recommendations for the future.