When Is The Best Time to Send an Email Newsletter?

When is the right time to press the button and get your email campaign out into the marketplace?

The best time to send an Email Newsletter depends on a number of things. Firstly it depends on whether you are sending to consumers or businesses.

If you are sending to businesses the best time to Send an Email Newsletter is when the recipient's inbox is less full and they are not snowed under. This pretty much excludes monday mornings, when sifting through emails is a major chore for most people. A marketing campaign rarely hits the spot when there are lots of urgent messages from colleagues in the reader's inbox.

If you are sending to consumers the best time to send an Email Newsletter is when they are ready to act. Mid evening can be an excellent time, as can saturday morning.

However, if your target market is older than average, they may not be as receptive to messages at the same time of day as younger people.

The only really effective rule is to test an idea and retest. Split your mailing list into groups and send at different times of the day and days of the week.

Once you have your results, analyse them to see if there is a statistically significant difference in response depending on the dates and times sent.

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