rss feed of brown bear media marketing articlesSearch Engines - expert advice from web marketing professionals

List of the best search engines for SEO

There are getting close to 100 million web searches made every day, so it is important to get your site submitted to the top search engines. 60-70% of UK searches are made on Google, the biggest search engine of them all.

Thereafter in order of traffic we find

There are other search engines of interest (such as clusty and dogpile which compile searches made on other engines together) but from a business perspective the list above pretty much wraps things up at present.

Of course, things are different in China where Baidu is a hugely popular engine, so if you are aiming to reach a global market look out for local regions where different search engines hold sway.

There are also tens of thousands of smaller search engines but most of them get very little traffic. It is debateable whether it is worth spending time and effort to appear on them. I wouldn't actively discourage appearing, but at present do not believe it represents a significant return on investment.

However things change. Just a few years ago the list looked totally different and it will doubtless change in the future.

Another caveat is that you will probably want to get listed on specialist search engines that focus on your particular market area. For example, companies that sell to the education sector should try to get listed on the http://www.eduhound.com website in addition to the main engines listed above.

However, don't forget that getting listed gives no guarantee that your website will necessarily rank well for any particular search terms.

To ensure you get listed on search engines you really need some Search Engine Optimisation. This is the process of getting to the top of the search results listings. After all, when you see "Results 1 - 10 of about 119,000,000 for cheese" you want to be at position one, not position 119 million don't you?

Read more articles or subscribe to our rss feed