Google Adwords filesize tip from Brown Bear Media

Save money by paying attention to image files and page sizes

In the past web designers needed to optimise images and remove extra html code from pages to ensure visitors didn't have to wait ages for pages to load. A page that today loads in less than a second might have taken thrity times as long in the bad old pre-broadband days.

But now with superfast computers and massive broadband connections, few people worry unduly about large pictures and a bit of bloated code.

Well, here is a tip. If you are running Adwords then reducing the file size of your landing page can save you money and deliver more visitors.

It isn't just bid price alone which affect the positioning of your ads. You might have put in the highest bid for a keyword, but if Google judges the quality of your ad and landing page to be low, then someone else who bid less money might nevertheless get the top spot.

One of the factors google uses to determine quality is the download speed of your landing page.

Therefore a bit of time spent shaving a few Kilobytes of an image and removing duff html from a page could be time very well spent indeed.

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