The Baby Web.

Project Description

The Baby Web

A web directory showcasing unique and boutique baby products

The Brief

We were approached to design and develop a web directory to showcase a range of  unique baby and maternity products offered by boutique on-line stores.

The website needed to appeal to the core audience of expecting and new mums, as well as those looking for presents for babies and toddlers.

As the directory was going to be kept up to date by both the owner and suppliers, it needed to be simple to use and easy to maintain.

The site also needed to strengthen the Baby Web brand, encourage interaction and sharing across social networks as well as capturing data to allow for regular marketing communications.

What we did

We used a simple responsive WordPress theme as our platform onto which we added a bespoke design and a number of existing plugins to offer the functionality required.  Whilst most of these gave good basic functionally some required a bit of tinkering to fully meet the needs of our client.

We created a content and navigation structure that would enable a visitor to browse in a number of different ways and to be presented with a wide variety of suppliers and products.  We also concentrated on making the customer journey as short as possible.

Finally each element of the design was made responsive to enable it to display well across all forms of mobile device.  Because of the nature of the design this involved compatibility testing across different devices and browsers.


“From just an initial meeting and a list of requirements, Chris and Nicola brought my vision of The Baby Web to life and created a website that I am very proud of. Not only do I love the design of the website but some of my requirements were quite tricky and not “off the shelf”. Chris put his thinking cap on and came up with a solution every time. In fact I think he enjoys the challenge!

Chris and Nicola are a pleasure to work with. Nothing was too much trouble and they even worked around my work schedule. They provide a professional but down to earth service and are genuine people who take pride in their work and providing excellent customer service.

I feel really lucky to have found Brown Bear Media and I would happily recommend them.”

Donna Brown, The Baby Web

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