For anyone thinking of starting a search marketing campaign, we’ve found some useful stats to show the size of the online market you could grab a chunk of.

Information Searches

• Every day there are more than a billion searches on Google for information. (Google data, September 2010)
• 20% of all searches in last 90 days have not previously been seen on Google.com.  (Google Internal Data, April 2010)

Ecommerce

• 83% of UK online shoppers use search engines to research a purchase. (eMarketer, November 2010)
• Over 2/3 of UK consumers ages 14 and older (roughly 26 million people) bought goods, travel or other services online at least once per month in 2010. (eMarketer, November 2010)
• 37%, more than one in three, have bought an item they saw advertised on YouTube. (Entertainment Media Research, October 2010)
• 200m mobile clips are streamed on YouTube every day.  (YouTube Blog, January 2011)
• 28.5 million Brits make online purchases. This number is expected to increase to 32.5 million by 2014. (Verdict Research as cited by eMarketer, September 2010)
• 70% of UK households (ie: at least one person in the household) use the internet for buying goods/services (Ofcom, August 2010)
• Researching products and services is the second most popular online activity among Brits with 3 out of 4 UK internet users doing so.Office of National Statistics (ONS) as cited by eMarketer, September 2010
• UK internet users now spend 64% more time using search engines (31 million hours per month in April 2010) than they did 3 years ago.UKOM, May 2010

For more stats like these visit the Google internet stats resource.  A mine of useful information for researching your potential online market.