Blog Articles
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Ideas to increase productivity
Improving productivity does not have to mean working harder. If fact, many people find that the reduced stress, clearer goals and methodical processes involved in increasing productivity actually equate to working less hard than before. So, here are some ideas for working smarter rather than harder. 1) Focus on the important stuff. The Pareto…
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Do I really need a blog?
I am often still asked ‘do I really need a blog?’ Here is the answer I give… Your business website relies on getting visitors and a blog is a great way to get visitors to your website. Here are just a few pieces of good advice to help you get started. Post regularly…
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Search Google Anonymously
There are two types of anonymous google searches. There are searches where google has no clue who you are. These can be conducted via proxy websites, but this is not the type that concerns our clients. The type of anonymous searches most of our customers want is where google dos not deliver ‘personalised’ results. Personalised…
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Make websites load faster for increased profit
Improving your website load speed is a good idea. Not only does it make for a better user experience (how many times have you left a site which has taken too long to load). But search engines are also using this as a metric for how well a site is built and therefore an indication…
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Automate adwords tasks
Adwords campaign maintenance has always been a bit of a pain for me. The process of looking through big adwords campaigns to find and remove poorly performing keywords is a necessary but incredibly dull one. I used to spend hours of my life dilligently clicking through from campaign, to ad group to keyword, rooting our…
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Seasonal selling made simple
In business it would be nice and easy if we all had a predictable and regular flow of customers. However, in all businesses there is seasonality to contend with. Understanding WHEN your clients are ready to purchase can protect you from costly mistakes. Understanding Sales Seasonality The graph above represents monthly buying patterns for…
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Changes to Google’s Privacy Policy
Today (1 March) is the day that Google’s new privacy policy becomes effective. The aim of the change is to simplify over 60 different privacy policies across Google and replace them with a shorter, simpler and easier to understand version. As Google says ” Our new policy covers multiple products and features, reflecting our desire…
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No such thing
There is no such thing as a finished website. Itterative growth is the key to success and multivariate testing is the key to deciding what to do next… That and the whim of the MD.
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Syria’s favourite password
When the Anonymous hacking collective hacked and released onto the web the usernames and passwords of Syrian President Assad’s ministerial office staff what surprised me most was that almost 40% of the passwords were “12345”. It just makes it too easy for hackers when security is that lax. I bet here in the UK our…
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Got no time for social media?
Tweeter, Facebook, Linkedin, Google Plus, YouTube, Blogs, Newsgroups… and that is just for starters. Have you seen this video? Sure you have and so have more than 6million brits in the last 8 weeks alone. Thru facebook, twitter, youtube et al videos, pictures, ideas and web posts gain a momentum that can leave you breathless…
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