Blog Archives
Seasonal selling made simple
In business it would be nice and easy if we all had a predictable and regular flow of customers. However, in all businesses there is seasonality to contend with. Understanding WHEN your clients are ready to purchase can protect you from costly mistakes. Understanding Sales Seasonality The graph above represents monthly buying patterns for [...]
Got no time for social media?
Tweeter, Facebook, Linkedin, Google Plus, YouTube, Blogs, Newsgroups… and that is just for starters. Have you seen this video? Sure you have and so have more than 6million brits in the last 8 weeks alone. Thru facebook, twitter, youtube et al videos, pictures, ideas and web posts gain a momentum that can leave you breathless [...]
B2B versus B2C Marketing
The web is a powerful tool for direct marketing, but it isn’t a magic wand. The web generally makes things quicker and easier, but not necessarily better. An badly written marketing email will fail regardless of how easy it is to create and how cheap it is to send out By contrast, intelligent use of [...]
Understanding Adwords Quality Score
When advertising online with Google’s Adwords system you will want to find ways to lower the amount you have to pay to get your advert seen. A key factor in this is the ‘Quality Score’. The Quality Score is assigned to each keyword within an ad group. According to Google themselves, “a high Quality Score [...]
The benefits of SEO – It’s not just about rankings
Whilst an effective search engine optimisation (SEO) strategy will bring you high rankings for key phrases related to your business and customer searches, there are a number of other business related benefits that come as a part of an SEO package. Here are just a few of the benefits you can expect to enjoy from [...]
When is the best time to send email newsletters?
The best time to send an email newsletter depends on a number of things. Firstly it depends on whether you are sending to consumers or businesses. If you are sending to businesses the best time to send an email newsletter is when the recipient’s inbox is less full and they are not snowed under. This [...]
Evaluating ecommerce platforms
So you want an online shop, but which technology to choose. Well there is no ‘right answer’ applicable to all, so you need to know what questions to ask of yourself and the potential platforms in order to discover the right one for your business. Here is a 12 point guide giving some key questions [...]
Benefits of web marketing
As crazy as it might seem, some businesses are still reluctant to take the plunge into web marketing. For anyone still nervous about going forth and multiplying their business online, here are just a few of the benefits you can enjoy when you do: 1. You can trace effectiveness As Ogilvy famously said of television [...]
Attracting Customers
Getting more customers is usually an easy way to make more money (although too many customers can kill a business almost as easily as having too few). The task of attracting customers can be approached in a scatter gun way, on a wing and a prayer, or it can be done methodically. Unsurprisingly, it is [...]
