Blog Archives
Google’s Latest Quest for Quality
Last week Google announced another change to the algorithms it uses to find and rank websites. This latest change (known as the Penguin algorithm) is a bid to reward “white hat seo” and penalise those sites engaged in the darker art of “black hat seo” or “webspam”. Examples of which include link schemes, cloaking and [...]
Testing a theory
One of the many ways that Google et al define the quality of a page is by looking at how long people spend visiting that page. Crudely, a longer visit indicates that the information the visitor wants has been found. This is nothing new, but what is new is that the relative importance of ‘time [...]
Still suffering from being Panda slapped?
For those still suffering the after effects of being Panda slapped, here are some more useful tips from the guys at Wordtracker on getting your site back up to where it belongs. It certainly seems that though Google has issued site quality guidelines there’s more to it than first meets the eye. Panda was an [...]
Is there a limit on the number of meta keywords?
Meta keywords used to be very important, but no longer. These days most search engines ignore them and most webmasters do too. However, some people still believe there is a benefit, so it may be worth putting them on your website’s pages. However you should not overdo the keyword metatag since ‘stuffing’ (the practice of [...]
What makes a good quality site?
Following the recent upheaval to search engine rankings caused by the latest Panda update, Google has issued some useful tips for what they look for from a quality site. The list is certainly not exhaustive. Nor does it claim to give away all of Google’s ranking secrets (if only). But the following questions provide a [...]
Have you been affected by Google Panda?
On the 11th April 2011 a lot of UK websites reported a sudden drop in visitors from Google and for many the drop has not been rectified in the weeks since. The event was caused by Google turning on it’s “Panda” update for UK websites. This update to its search algorithms was supposed to improve [...]
Internet Usage Statistics
For anyone thinking of starting a search marketing campaign, we’ve found some useful stats to show the size of the online market you could grab a chunk of. Information Searches Every day there are more than a billion searches on Google for information. (Google data, September 2010) 20% of all searches in last 90 days [...]
“Click Here” must die.
This is a plea to anyone who writes for the web and cares about their search engine positionto put a big sign above their computer saying “Never write Click Here” or something similar. Let me tell you just two reasons why “click here” is a bad phrase to use on your website. Firstly it is [...]
