Web marketing articles

Articles

A selection of articles about SEO and internet marketing.

Heading Tags, WYSIWYG editors and SEO.
Tools that make building websites easy sometimes make getting visitors a lot harder.

UK Website Law - Brown Bear Media
Get compliant or risk a fine because the web is no longer the law free environment it once was.

Track Web Site Visitors for Success
Why it is vital that you track your web site visitors

How do I start SEO for my business?
The first steps to take in Search Engine Optimisation

Setting up a website for SEO success
Consider getting to the top of the search engines before you start to build your website

SEO Tools improve search engine results from Brown Bear Media
Useful tools for search engine optimisation boost results

When Is The Best Time to Send an Email Newsletter?
When is the right time to press the button and get your email campaign out into the marketplace?

Stay Safe Online - web security tips for small businesses
Some timely reminders about web security and keeping your information safe

Why are my Google Analytics and Google Adwords revenue figures different?
Why two systems reporting the same sales data seem to come out with different figures.

Marketing in a Recession
Marketing Strategies for a tough economic climate

Writing Press Releases for maximum marketing benefit
Press releases boost visitors to your website. Advice for press officers

How to create a really secure password
There is a real art to making sure your password is secure.

Google Adwords filesize tip from Brown Bear Media
Save money by paying attention to image files and page sizes

Does your web shop have a problem with page names?
Fixing page names is essential if you want lots of visitors

Writing for the web is not all about keywords
Why writing for maximum SEO benefit is not all about keywords

Using the NoFollow tag for SEO advantage
Clever use of nofollow rules can help boost your page ranking.

Do I really need to optimise my web site?
Is it always necessary to do SEO on a website?

Designing websites for mobile phones
An approach to designing websites for mobile devices

Is there a limit on the number of meta keywords?
How many keywords to use and how to use them for maximum effect.

What is the SEO long tail effect and its relevance to SEO
The long tail effect and its importance to search engine optimisation explained

Local web advertising can boost profits says web marketeer Chris Brown
Although the web is global, online advertising with a local focus can prove phenomenally effective.

How Long Should an SEO Campaign Take?
Don't expect to complete an effective SEO campaign in a matter of days

How much should I spend on SEO?
What is the best level of spend for effective seo?

The difference between first and second place in Google
Analysis by Brown Bear Media shows the difference to revenues a single placing can make.

SEO Glossary of Search Engine Optomisation terms from Brown Bear Media
A glossary of Search Engine Optomisation and other Web marketing terms

What to do when your position drops
Actions to take if your web traffic suddenly dries up

Directories for SEO Success - Directory Submission Guidelines
Getting your website listed on certain web directories is great for building visitor numbers.

Backlink Analysis - analyse your competitors websites
A great method for getting to the top of search engines

B2B vs B2C marketing - different approaches
Evaluating differing strategies with respect to business and consumer markets

The effect of new page placement on Page Rank
How altering a website's navigation tree affects Page Rank

Adwords strategy for small budgets
How to effectively use Adwords with a small online marketing budget

The Advantages of Online Advertising for businesses
Why online advertising has become hugely important to successful firms

Abbreviations and other web traffic killers
Many businesses use jargon or abbreviations on their websites that confuse customers